New Full-Link Tech Reshapes Game Social Dynamics
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In a groundbreaking move, ShengTian Network has recently unveiled its self-developed AI platform, VRACE, marking a significant leap in the company’s strategic investments in artificial intelligenceThis innovation signals a new era for the organization, positioning itself at the forefront of a rapidly evolving landscape where technology intersects with entertainmentIndustry experts recognize that VRACE amalgamates cutting-edge technologies like AI art, AI voice, and AI text generation, aimed at furnishing comprehensive intelligent support for essential domains such as gaming and social networkingThis development is anticipated to catalyze the industry’s shift towards a future characterized by smart, personalized, and immersive experiences.
The VRACE platform serves as the pinnacle of ShengTian Network's endeavors in the AI domain, with its central mission revolving around transforming entertainment experiences through technological innovationAs a leading figure in China’s digital entertainment sphere, ShengTian Network embarked on a profound investigation and application of AI technologies starting in 2021. This journey led to the advent of an AI-powered social app known as "GeiMai" among other products, and by early 2025, the company solidified an in-depth integration with DeepSeek for extensive testing and exploration of AI applications in gaming and social environments.
VRACE is structured around three pivotal clusters focusing on art, voice, and text generation, embarking on a journey to cover the entire production chain of entertainment content comprehensively:
The AI art cluster, codenamed Dunhuang, consolidates features such as text-to-image generation, image color optimization, and style transfer, seamlessly integrating workflow with model trainingThis revolutionary array greatly enhances the efficiency and quality of artistic creationWhether it’s character design, scene construction, special effects animation, or conceptual design, Dunhuang AI delivers an extraordinary level of precision and creativity, breathing new life into game development
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Currently, Dunhuang AI has been extensively integrated into several of ShengTian Network’s game offerings, significantly shortening development cycles, minimizing costs, and delivering unprecedented immersive visual experiences for players.
The AI voice cluster, codenamed Bayin, is equipped with advanced capabilities in speech recognition, speech synthesis, and voice cloning, poised to redefine the role of sound in entertainment scenariosWhether generating background music in real-time for games or crafting personalized audio content on social platforms, Bayin AI presents high-quality, individualistic auditory experiencesPresently, the implementation of Bayin AI within the "GeiMai" app has furnished users with a unique listening experience, thereby enhancing user engagement and interactivity on the platform.
Moreover, the AI text cluster, known as Xingyun, employs multi-modal integration technology to interpret various forms of inputs including images and sounds, subsequently generating high-quality textual content in real-timeIn gaming settings, Xingyun AI can assist in designing plots and dialogues while also dynamically adjusting narrative directions based on player behaviors, thus providing a more emotionally resonant immersive experience.
Within the AI development landscape, ShengTian Network has established itself as a formidable player, having begun its AI pursuits several years agoThe company has built a robust technical ecosystem centered around AI, driven by a formidable research and development team coupled with rich industry experienceThe rollout of the VRACE platform is a culmination of this technological accumulation in the AI sector.
Unlike singular-function AI tools, VRACE stands out as a rare comprehensive entertainment industry vertical solution in China, covering the entire process of art creation, voice interaction, and narrative generation, thereby showcasing greater integration and extensibilityFurthermore, the organization continues to foster partnerships with academic institutions and research entities, propelling continuous innovation and application of AI technologies, essential for reinforcing its leading industry position.
ShengTian Network has announced plans to delve deeper into the functionalities of DeepSeek, intending to augment its social products like Dada and GeiMai with a social voice chat robot within the year
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This initiative is designed to enhance the immersion, interactivity, and enjoyment factors on the social platforms operated by the companyIt is anticipated that these platforms will offer players around-the-clock interactive companionship services, permitting activities ranging from team chatting and game strategy advisories to interactions with virtual AI characters and emotional companionship.
Moreover, in addition to empowering GeiMai and Dada, the company plans to leverage VRACE to analyze player behavior data and social preferencesThis analysis will assist platforms like Mitou Gaming Mini-games in achieving more precise player matchmaking, thereby enhancing social interactions and user retention rates while catering to the gaming social and voice entertainment demands of users.
Looking ahead, ShengTian Network envisions further expanding the applications of AI technologies in gaming, social networking, and virtual reality through the VRACE platformThe future plan includes establishing an open platform and collaborative ecosystem, enticing more developers and content creators to join in creating an AI-driven new entertainment ecosystem.
In this envisioned ecosystem, games will transcend being mere entertainments; instead, they will evolve into interactive forms of art infused with AI technologiesSocial platforms will transition from straightforward communication tools to vibrant communities characterized by personalization and emotional resonanceThrough ongoing innovations in AI technologies, ShengTian Network aspires to enrich the diversity of entertainment experiences offered to users and push the entire industry towards an era marked by intelligence and individuality.
“Currently, AI technologies have facilitated a significant upgrade in game experiences, and our VRACE platform is poised to be a vital force driving industry transformation," stated ShengTian NetworkThe company is committed to its philosophy of “Empowering scenes with technology to make entertainment more enjoyable” and aims to explore more possibilities at the core of AI technology, steering the entertainment industry toward a promising new future.
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